Untappd is where craft beer fans live. They check in every pint, rate it, and — crucially — use the app to decide where to drink next. If your brewery and your beers aren't well-managed on Untappd, you're invisible to thousands of exactly the customers you want. Here's how to use it as a marketing channel, not just a logbook.
Claim and Verify Your Venue
The first step is claiming your brewery as a verified venue through Untappd for Business. This lets you control your listing, update your menu in real time, and show up properly when people search the map for breweries near them. An unclaimed or outdated listing makes you look closed or careless.
Keep Your Digital Menu Live
Untappd's digital tap list syncs to the app, to in-taproom screens, and to your website. When a regular checks the app to see what's pouring before they drive over, an accurate, up-to-date list is the difference between a visit and a 'maybe later.' Update it the moment a keg blows.
Mind Your Ratings — They Drive Discovery
Untappd users filter and choose by rating. Higher-rated beers surface more often in the app and pull in curious drinkers. You can't fake ratings, but you can encourage happy customers to check in, respond graciously to feedback, and feature your best-rated beers prominently. A strong rating is free advertising to every nearby user.
Use It for Limited Releases
When you drop a new or limited beer, posting it on Untappd creates a wave of check-ins that show up in followers' feeds — free reach to people who already love craft beer. Tie releases to the app and you turn a quiet weekday into an event.
Connect Untappd to Your Website
Your website and your Untappd presence should work together: embed your live tap list on your site, link to your Untappd page, and make sure both tell the same story. A fast brewery website with your current beers front and center captures the searcher; Untappd captures the app browser. Cover both and you're everywhere your customers look.
Want Your Tap List Everywhere Your Customers Look?
HopBuilt builds brewery websites that sync with your tap list and connect to Untappd, Google, and social — fast, clean, and built to fill your taproom.
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