✍️ HopBuilt Blog

Brewery Web Design & SEO Insights

Real advice to help craft breweries rank higher on Google, attract more taproom visitors, and grow online.

Local SEO
How to Rank for "Brewery Near Me": Local SEO for Craft Breweries
Google Maps is the #1 way people find breweries. Here's the exact local SEO playbook to dominate "brewery near me" searches in your city.
April 10, 2026 · 8 min read Read →
Web Design
The 7 Pages Every Craft Brewery Website Needs
Most brewery websites are missing pages that directly drive taproom visits and online orders. Here's what you need and exactly what to put on each page.
March 28, 2026 · 7 min read Read →
SEO
Why Your Brewery's WordPress Site Is Hurting Your Google Rankings
Slow page speed, bloated plugins, and poor Core Web Vitals scores are quietly tanking your brewery's search rankings. Here's the data and what to do about it.
March 15, 2026 · 6 min read Read →
Web Design
Why Your Brewery Website Isn't Converting Taproom Visitors Into Regulars
You've got the photos. You've got the taproom. But foot traffic isn't moving. Here's what most brewery websites are missing and how to fix it.
April 23, 2026 · 9 min read Read →
Local SEO
SEO for Craft Breweries: How to Dominate Local Search in Your Market
You can go from invisible to top 3 in your local market in 3–6 months. Here's the exact playbook — Google Business Profile, citations, content, and reviews.
April 23, 2026 · 10 min read Read →
Web Design
Brewery Website Checklist: Everything Your Site Needs to Convert Customers
A complete audit checklist for craft brewery websites — speed, homepage, tap list, logistics, events, mobile, and SEO. Score yourself and find the gaps.
April 23, 2026 · 7 min read Read →
SEO
Brewery SEO: Keywords That Actually Drive Sales, Not Just Traffic
Ranking #1 for the wrong keyword won't get you a single new customer. Here's how to find the high-intent searches that convert into taproom visits.
April 23, 2026 · 8 min read Read →
Web Design
How to Write a Brewery Homepage That Actually Gets People Through the Door
Design gets people to stay. Copy gets people to act. A section-by-section breakdown of what to write on your brewery homepage to turn browsers into visitors.
April 23, 2026 · 8 min read Read →
Local SEO
Google Business Profile for Breweries: The Setup That Gets You Found
Most brewery Google Business Profiles are half-finished and leaving customers behind. Here's the exact setup that puts you at the top of "brewery near me" searches.
April 24, 2026 · 7 min read Read →
Social Media
How Breweries Can Use Instagram to Fill Their Taproom
Instagram can drive real taproom traffic if you are posting the right things. Here is the strategy that turns followers into customers who actually show up.
April 26, 2026 · 7 min read Read →
Taproom Marketing
The Summer Taproom Marketing Playbook: How to Fill Seats Every Week
Summer is your highest-traffic season — if you know how to capture it. Here's the full marketing playbook: events, Google SEO, social media, and referrals.
May 1, 2026 · 8 min read Read →

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Revenue

Should Your Brewery Sell Merchandise Online?

Brewery merch is a real revenue stream and a walking billboard. Here's how to decide if an online store makes sense for you.

June 4, 2026 · 5 min read
Local SEO

How to Get Your Brewery on Google Maps

Getting your brewery into the Google Maps top 3 is the highest-ROI move you can make for walk-in traffic. Here's the step-by-step.

June 3, 2026 · 5 min read
Taproom Marketing

How to Use Your Brewery Events Page to Drive More Walk-Ins

Your events page is one of the most frequently updated pages on your site — here's how to structure it so Google sends new customers to your taproom.

June 2, 20265 min read
Brewery SEO

How to Write a Tap List Page That Helps Your Brewery Rank on Google

Your tap list is one of the most visited pages on your brewery site — here's how to write it so it brings in new customers from search, not just regulars.

June 1, 20265 min read
Local SEO

Why Your Brewery Isn't Showing Up in Google Search (And How to Fix It)

If your brewery doesn't appear when people search for beer near them, one of these issues is the cause. Here's how to fix each one fast.

May 29, 20266 min read
Local SEO

How to Use Local Keywords to Bring More Customers to Your Taproom

Local keyword strategy is how breweries get found by beer lovers nearby. Here's exactly which terms to target and where to put them on your site.

May 28, 20266 min read
Local SEO

How to Rank Your Brewery Higher on Google Maps

Google Maps is where most people find local breweries. Here's exactly how to rank higher in the local pack and get more taproom visits.

May 27, 20265 min read
Email Marketing

How to Build a Brewery Email List That Drives Taproom Traffic

Email is still the highest-ROI marketing channel for craft breweries. Here's how to build a list and use it to fill your taproom every week.

May 25, 20265 min read
Event Marketing

Taproom Events That Build Buzz and Boost Your Brewery's SEO

Taproom events aren't just good for sales — they generate the kind of online buzz that moves your brewery up in local search. Here's how to make every event work harder.

May 12, 20264 min read
Event Marketing

Brewery Event Marketing: How to Fill Your Taproom Every Weekend (2026)

From trivia nights to release parties — the event marketing playbook that keeps your taproom packed every weekend without a big ad budget.

May 9, 20267 min read
Social Media

How to Use Instagram to Drive Taproom Traffic (Without Paying for Ads)

May 8, 2026 · 7 min read

Instagram is still the most powerful free marketing tool for breweries — if you use it right. Here's the exact strategy to turn followers into foot traffic.

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Website Tips

Brewery Website Must-Haves: What Every Taproom Site Needs in 2026

May 7, 2026 · 6 min read

Most brewery websites are losing customers before they ever walk in. Here's exactly what your taproom site needs to turn visitors into regulars.

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Brewery Marketing

How to Get Your Brewery Into "Best Breweries in [City]" Lists

May 6, 2026 · 6 min read

Getting featured in local brewery roundups drives foot traffic and earns backlinks that boost your Google ranking. Here's the step-by-step playbook.

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Local SEO

Why Your Brewery Needs a Google Business Profile (And How to Optimize It)

May 5, 2026 · 7 min read

Most people find a new brewery by searching Google. If your GBP isn't optimized, you're handing foot traffic to competitors. Here's how to fix it.

Read More →
Taproom Marketing

How to Build an Email List That Fills Your Taproom Every Weekend

May 4, 2026 · 6 min read

An email list is the most valuable marketing asset a brewery can own. Here's how to build one from scratch and drive consistent taproom traffic.

Read More →